Here is a daily dose of SheerBliss.... ice cream that is. Here, you will find a link to the business section of the Sun-Sentinel provided by http://www.pressdisplay.com/. The story is about three entrepreneurs who found themselves sitting at a table together at a Bar Mitvah. Two weeks later, as fate would have it, they sat together again at another Bar Mitvah. The three felt it was more than chance that they met again and quickly became friends.
After these men decided that ice cream would be their "meal ticket," they sat down at the drawing table and hashed out their business plans to break into the dessert industry. They also hired a company to perform focus groups (focus groups are when groups of people are asked about their attitude towards a product, service, concept, advertisement) and less than six month later in 2005.... they were selling ice cream in places like Sam's Club and Whole Foods. Almost three years later, the trio grew $2 million in investment capital into $10 million in sales... and growing.
Some of the barriers the company faced:
Nestle and Unilever has dominated the industry for years
There is only so much room on the store shelves and stores are reluctant to add new product
Statistics say that 90 percent of new companies fail (doubt)
The company's strength areas:
ice cream accounts for 88 percent of the total frozen dessert market
they had capital and a strong partnership
they chose a few flavors that would attract a wide audience
they made the ice cream with pomegranate which is a very hot ingredient right now
they made the ice cream with no trans fat or egg product (allergens)
they also made the ice cream kosher to appeal to the jewish community (very smart)
Branding:
the package design is unique... in a can.. with a very fancy label
the name they chose speaks volumes about the desired effect of the product... SheerBliss
the packaging has a function... to eliminate freezer burn and "gummy" ice cream
they chose Kim Cattrall, Sensual Samantha from Sex in the City, as the company spokesperson (basically riding on the wave of this show's growing popularity)
This company would be an excellent choice for a speaker and/or a visit to Hallandale Beach Blvd.
After these men decided that ice cream would be their "meal ticket," they sat down at the drawing table and hashed out their business plans to break into the dessert industry. They also hired a company to perform focus groups (focus groups are when groups of people are asked about their attitude towards a product, service, concept, advertisement) and less than six month later in 2005.... they were selling ice cream in places like Sam's Club and Whole Foods. Almost three years later, the trio grew $2 million in investment capital into $10 million in sales... and growing.
Some of the barriers the company faced:
Nestle and Unilever has dominated the industry for years
There is only so much room on the store shelves and stores are reluctant to add new product
Statistics say that 90 percent of new companies fail (doubt)
The company's strength areas:
ice cream accounts for 88 percent of the total frozen dessert market
they had capital and a strong partnership
they chose a few flavors that would attract a wide audience
they made the ice cream with pomegranate which is a very hot ingredient right now
they made the ice cream with no trans fat or egg product (allergens)
they also made the ice cream kosher to appeal to the jewish community (very smart)
Branding:
the package design is unique... in a can.. with a very fancy label
the name they chose speaks volumes about the desired effect of the product... SheerBliss
the packaging has a function... to eliminate freezer burn and "gummy" ice cream
they chose Kim Cattrall, Sensual Samantha from Sex in the City, as the company spokesperson (basically riding on the wave of this show's growing popularity)
This company would be an excellent choice for a speaker and/or a visit to Hallandale Beach Blvd.
